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Numbers first! Reports to live or die by

Numbers first! Reports to live or die by

facebooktwitterlinkedinrssWhile running your own business, we feel the need to constantly check if everythingis going well. Our obsessive desire to look into your campaigns number is what drove the creation of the Smart Big Data platform, BlackSwan Titan, powering the...

Why are my clicks disappearing? About click filtering

Why are my clicks disappearing? About click filtering

facebooktwitterlinkedinrssIf you ever wonder why your clicks seem to be missing? Why is there a difference between the number of clicks in your analytics tool and what is reported to you in the ShopperBuzz revenue report ? Why is this happening? The reason for this is...

Fraud: the dark side of online advertising

Fraud: the dark side of online advertising

facebooktwitterlinkedinrssFraud traffic is the dark side of the online advertising world. Unfortunately, this phenomenon is on the increase and is affecting more and more online advertisers. You don’t need to be one of them. Don’t let fraud mess with you! Fraud...

Say hello to 40X revenues

Why are the CPC rates changing? The mystery of CPC values

Why are the CPC rates changing? The mystery of CPC values

facebooktwitterlinkedinrssOnline advertisers like seeing high CPC values in their reports. The higher the CPC, the higher the monthly earned revenue. All those numbers like to variate and seem to be changing in a blink of an eye. Did you ever wonder why? The idea is...

Angry users! Or, why search relevance is key

Angry users! Or, why search relevance is key

    facebooktwitterlinkedinrssI’m sure we all know this feeling. I’m looking for an iPhone and the site gives me phone cases, speakers and other accessories. I don’t need them. I need a new phone. What can I do with an empty phone case? It won’t take my calls or read...

Better together: working with shopping comparison companies rocks

Better together: working with shopping comparison companies rocks

facebooktwitterlinkedinrssRecently someone told me that no man is an island. We all need some help sometimes. Online business follows the same rule. It’s always better and easier to work with professionals who share the same passion as you. Why not work with a bigger...

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Technology News

BlackSwan Internet Ventures is changing the way the world shops. Learn about the work we do.

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Follow our progress of rebuilding the software industry with the EverCore program.

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Insights, ideas and inspiration for modern marketers. Who look to do more with comparison shopping.

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