Numbers first! Reports to live or die by
facebooktwitterlinkedinrssWhile running your own business, we feel the need to constantly check if everythingis going well. Our obsessive desire to look into your campaigns number is what drove the creation of the Smart Big Data platform, BlackSwan Titan, powering the...
Fraud: the dark side of online advertising
facebooktwitterlinkedinrssFraud traffic is the dark side of the online advertising world. Unfortunately, this phenomenon is on the increase and is affecting more and more online advertisers. You don’t need to be one of them. Don’t let fraud mess with you! Fraud...
Why are my clicks disappearing? About click filtering
facebooktwitterlinkedinrssIf you ever wonder why your clicks seem to be missing? Why is there a difference between the number of clicks in your analytics tool and what is reported to you in the ShopperBuzz revenue report ? Why is this happening? The reason for this is...
Say hello to 40X revenues
Angry users! Or, why search relevance is key
facebooktwitterlinkedinrssI’m sure we all know this feeling. I’m looking for an iPhone and the site gives me phone cases, speakers and other accessories. I don’t need them. I need a new phone. What can I do with an empty phone case? It won’t take my calls or read...
Keep the CTS up! Building your sales conversion
facebooktwitterlinkedinrssWhile shopping online, the first impression is the most important thing. We all rely on visuals. Did you ever try to think like a potential buyer? Let’s try something out- think for a minute about what makes you buy a product. Ready? Let’s go...
Better together: working with shopping comparison companies rocks
facebooktwitterlinkedinrssRecently someone told me that no man is an island. We all need some help sometimes. Online business follows the same rule. It’s always better and easier to work with professionals who share the same passion as you. Why not work with a bigger...
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