Numbers first! Reports to live or die by FollowFollowFollowFollow While running your own business, we feel the need to constantly check if everythingis going well. Our obsessive desire to look into your campaigns number is what drove the creation of the Smart Big Data...
Fraud: the dark side of online advertising FollowFollowFollowFollow Fraud traffic is the dark side of the online advertising world. Unfortunately, this phenomenon is on the increase and is affecting more and more online advertisers. You don’t need to be one of them....
Why are my clicks disappearing? About click filtering FollowFollowFollowFollow If you ever wonder why your clicks seem to be missing? Why is there a difference between the number of clicks in your analytics tool and what is reported to you in the ShopperBuzz revenue...
Angry users! Or, why search relevance is key FollowFollowFollowFollow I’m sure we all know this feeling. I’m looking for an iPhone and the site gives me phone cases, speakers and other accessories. I don’t need them. I need a new phone. What can I do with an empty...
Why are the CPC rates changing? The mystery of CPC values FollowFollowFollowFollow Online advertisers like seeing high CPC values in their reports. The higher the CPC, the higher the monthly earned revenue. All those numbers like to variate and seem to be changing in...
Keep the CTS up! Building your sales conversion FollowFollowFollowFollow While shopping online, the first impression is the most important thing. We all rely on visuals. Did you ever try to think like a potential buyer? Let’s try something out- think for a minute...
